What can branding offer for high-tech SME companies?

By Murat Akpinar


Heidi Neuvonen

In this month’s webinar by JAMK Centre for Competitiveness the importance of branding was emphasized by specialist Heidi Neuvonen from JAMK who has many years of working experience in brand building and currently finalizing her doctoral thesis about this subject.

At the beginning of the webinar, Heidi Neuvonen elaborated on branding strategy and how its right application contributes to company competitiveness. She then went through challenges of building brands in high-tech companies, and the webinar ended with recommendations for both company managers and administrators of regional development and support organizations for improving branding. To access the branding webinar, click the link below:


The webinar sessions are being recorded and available online at http://blogit.jamk.fi/cfc/ . To access past sessions, click the link in the appropriate webinar description. For further information regarding the content, we encourage you to contact the key speakers after the event. The contact info is provided in the video.

We also welcome your opinions on potential topics to be included in our webinars. For suggestions please make a comment in the blog post or contact Murat Akpinar at murat.akpinar@jamk.fi