{"id":1254,"date":"2021-01-04T11:01:26","date_gmt":"2021-01-04T09:01:26","guid":{"rendered":"https:\/\/blogit.jamk.fi\/ibexperiences\/?p=1254"},"modified":"2021-01-04T11:01:26","modified_gmt":"2021-01-04T09:01:26","slug":"doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen","status":"publish","type":"post","link":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/","title":{"rendered":"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen"},"content":{"rendered":"<p>I completed my practical training at\u00a0<span data-contrast=\"auto\">EnerKey<\/span><span data-contrast=\"auto\">. I d<\/span><span data-contrast=\"auto\">id<\/span><span data-contrast=\"auto\">\u00a0the practical training remotely, but\u00a0<\/span><span data-contrast=\"auto\">possibly\u00a0<\/span><span data-contrast=\"auto\">because<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">EnerKey<\/span><span data-contrast=\"auto\">\u00a0is a SaaS company and were experienced\u00a0<\/span><span data-contrast=\"auto\">having trainees<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0they made my training truly an educational\u00a0experience<\/span><span data-contrast=\"auto\">\u00a0and were well\u00a0<\/span><span data-contrast=\"auto\">equipped<\/span><span data-contrast=\"auto\">\u00a0for working remotely<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">I was\u00a0<\/span><span data-contrast=\"auto\">offered an opportunity to\u00a0<\/span><span data-contrast=\"auto\">complete various\u00a0<\/span><span data-contrast=\"auto\">relevant<\/span><span data-contrast=\"auto\">\u00a0courses from\u00a0<\/span><span data-contrast=\"auto\">HubSpot<\/span><span data-contrast=\"auto\">\u00a0academy, Google<\/span><span data-contrast=\"auto\">\u00a0Digital Garage<\/span><span data-contrast=\"auto\">\u00a0and Hootsuite<\/span><span data-contrast=\"auto\">\u00a0Academy<\/span><span data-contrast=\"auto\">\u00a0that all contributed well to my learning experience\u00a0<\/span><span data-contrast=\"auto\">and are valuable<\/span><span data-contrast=\"auto\">\u00a0to me going forward<\/span><span data-contrast=\"auto\">.<\/span><\/p>\n<p><span data-contrast=\"auto\">Alongside the courses I started to work on tasks related to marketing and communications.\u00a0I helped\u00a0with\u00a0tasks such as proofreading, writing content, translations, and editing\u00a0texts.\u00a0I wrote customer reference lists,\u00a0blog\u00a0post\u00a0and proofread and translated other people\u2019s blogposts.\u00a0I had an assistant job\u00a0helping\u00a0with webinars and creating\u00a0visual\u00a0marketing\u00a0content\u00a0using tools such as\u00a0Canva. As my biggest project I\u00a0created a proposal for\u00a0EnerKey\u2019s\u00a0future social media marketing plan,\u00a0which I also presented for the whole company,\u00a0and\u00a0to\u00a0my luck it was extremely well\u00a0received.\u00a0My job also\u00a0included\u00a0things\u00a0such as\u00a0helping with their\u00a0then ongoing\u00a0website renewal by mapping out the old website.\u00a0I\u00a0also\u00a0practiced\u00a0using\u00a0WordPress\u00a0by\u00a0designing a landing page and publishing translations to existing sites on the platform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The used tools consisted of Office 265, Teams, WordPress, Hootsuite, Active Campaign, Canva, LinkedIn, Twitter, and Facebook to name\u00a0a few.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All and\u00a0all,\u00a0I\u00a0was\u00a0pleasantly surprised\u00a0to\u00a0get to work in a company and\u00a0at\u00a0tasks that I had\u00a0hoped for.\u00a0Everything went\u00a0smoothly\u00a0regardless of the\u00a0pandemic, and the experience was\u00a0highly educational\u00a0even when working remotely. I am glad to continue as an employee in the same\u00a0company\u00a0for the up and comping\u00a0Spring\u00a0of\u00a02021,\u00a0and my experience at\u00a0EnerKey\u00a0will surely\u00a0be an asset to me in my\u00a0later\u00a0career.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Author: Lotta Lehtinen<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>I completed my practical training at\u00a0EnerKey. I did\u00a0the practical training remotely, but\u00a0possibly\u00a0because\u00a0EnerKey\u00a0is a SaaS company and were experienced\u00a0having trainees,\u00a0they made my training truly an educational\u00a0experience\u00a0and were well\u00a0equipped\u00a0for working remotely.\u00a0I was\u00a0offered an opportunity to\u00a0complete various\u00a0relevant\u00a0courses from\u00a0HubSpot\u00a0academy, Google\u00a0Digital Garage\u00a0and Hootsuite\u00a0Academy\u00a0that all contributed well to my learning experience\u00a0and are valuable\u00a0to me going forward. Alongside the courses I started [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1303,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[517],"class_list":["post-1254","post","type-post","status-publish","format-standard","hentry","tag-practical-training"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen - International Business Experiences<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen - International Business Experiences\" \/>\n<meta property=\"og:description\" content=\"I completed my practical training at\u00a0EnerKey. I did\u00a0the practical training remotely, but\u00a0possibly\u00a0because\u00a0EnerKey\u00a0is a SaaS company and were experienced\u00a0having trainees,\u00a0they made my training truly an educational\u00a0experience\u00a0and were well\u00a0equipped\u00a0for working remotely.\u00a0I was\u00a0offered an opportunity to\u00a0complete various\u00a0relevant\u00a0courses from\u00a0HubSpot\u00a0academy, Google\u00a0Digital Garage\u00a0and Hootsuite\u00a0Academy\u00a0that all contributed well to my learning experience\u00a0and are valuable\u00a0to me going forward. Alongside the courses I started [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/\" \/>\n<meta property=\"og:site_name\" content=\"International Business Experiences\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-04T09:01:26+00:00\" \/>\n<meta name=\"author\" content=\"International Business Experiences\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"International Business Experiences\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/2021\\\/01\\\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/2021\\\/01\\\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\\\/\"},\"author\":{\"name\":\"International Business Experiences\",\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/#\\\/schema\\\/person\\\/a66ce1b3392101b0940037ed21ef20c9\"},\"headline\":\"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen\",\"datePublished\":\"2021-01-04T09:01:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/2021\\\/01\\\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\\\/\"},\"wordCount\":319,\"commentCount\":0,\"keywords\":[\"practical training\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/2021\\\/01\\\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/2021\\\/01\\\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\\\/\",\"url\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/2021\\\/01\\\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\\\/\",\"name\":\"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen - International Business Experiences\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/#website\"},\"datePublished\":\"2021-01-04T09:01:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/#\\\/schema\\\/person\\\/a66ce1b3392101b0940037ed21ef20c9\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/2021\\\/01\\\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/2021\\\/01\\\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/2021\\\/01\\\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/#website\",\"url\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/\",\"name\":\"International Business Experiences\",\"description\":\"International Business students from JAMK University of Applied Sciences meet the world in Finland and abroad\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/#\\\/schema\\\/person\\\/a66ce1b3392101b0940037ed21ef20c9\",\"name\":\"International Business Experiences\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6612098f97d44b1a5fe598d4fe3e3252463d1dea87b3190f6dec5764dbacf80?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6612098f97d44b1a5fe598d4fe3e3252463d1dea87b3190f6dec5764dbacf80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6612098f97d44b1a5fe598d4fe3e3252463d1dea87b3190f6dec5764dbacf80?s=96&d=mm&r=g\",\"caption\":\"International Business Experiences\"},\"url\":\"https:\\\/\\\/blogit.jamk.fi\\\/ibexperiences\\\/author\\\/afanol\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen - International Business Experiences","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/","og_locale":"en_GB","og_type":"article","og_title":"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen - International Business Experiences","og_description":"I completed my practical training at\u00a0EnerKey. I did\u00a0the practical training remotely, but\u00a0possibly\u00a0because\u00a0EnerKey\u00a0is a SaaS company and were experienced\u00a0having trainees,\u00a0they made my training truly an educational\u00a0experience\u00a0and were well\u00a0equipped\u00a0for working remotely.\u00a0I was\u00a0offered an opportunity to\u00a0complete various\u00a0relevant\u00a0courses from\u00a0HubSpot\u00a0academy, Google\u00a0Digital Garage\u00a0and Hootsuite\u00a0Academy\u00a0that all contributed well to my learning experience\u00a0and are valuable\u00a0to me going forward. Alongside the courses I started [&hellip;]","og_url":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/","og_site_name":"International Business Experiences","article_published_time":"2021-01-04T09:01:26+00:00","author":"International Business Experiences","twitter_card":"summary_large_image","twitter_misc":{"Written by":"International Business Experiences","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/#article","isPartOf":{"@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/"},"author":{"name":"International Business Experiences","@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/#\/schema\/person\/a66ce1b3392101b0940037ed21ef20c9"},"headline":"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen","datePublished":"2021-01-04T09:01:26+00:00","mainEntityOfPage":{"@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/"},"wordCount":319,"commentCount":0,"keywords":["practical training"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/","url":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/","name":"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen - International Business Experiences","isPartOf":{"@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/#website"},"datePublished":"2021-01-04T09:01:26+00:00","author":{"@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/#\/schema\/person\/a66ce1b3392101b0940037ed21ef20c9"},"breadcrumb":{"@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/2021\/01\/doing-a-marketing-and-communications-for-a-saas-business-during-pandemic-by-lotta-lehtinen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogit.jamk.fi\/ibexperiences\/"},{"@type":"ListItem","position":2,"name":"Doing a Marketing and Communications for a Saas Business during pandemic by Lotta Lehtinen"}]},{"@type":"WebSite","@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/#website","url":"https:\/\/blogit.jamk.fi\/ibexperiences\/","name":"International Business Experiences","description":"International Business students from JAMK University of Applied Sciences meet the world in Finland and abroad","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogit.jamk.fi\/ibexperiences\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/blogit.jamk.fi\/ibexperiences\/#\/schema\/person\/a66ce1b3392101b0940037ed21ef20c9","name":"International Business Experiences","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/b6612098f97d44b1a5fe598d4fe3e3252463d1dea87b3190f6dec5764dbacf80?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6612098f97d44b1a5fe598d4fe3e3252463d1dea87b3190f6dec5764dbacf80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6612098f97d44b1a5fe598d4fe3e3252463d1dea87b3190f6dec5764dbacf80?s=96&d=mm&r=g","caption":"International Business Experiences"},"url":"https:\/\/blogit.jamk.fi\/ibexperiences\/author\/afanol\/"}]}},"_links":{"self":[{"href":"https:\/\/blogit.jamk.fi\/ibexperiences\/wp-json\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogit.jamk.fi\/ibexperiences\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogit.jamk.fi\/ibexperiences\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogit.jamk.fi\/ibexperiences\/wp-json\/wp\/v2\/users\/1303"}],"replies":[{"embeddable":true,"href":"https:\/\/blogit.jamk.fi\/ibexperiences\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":0,"href":"https:\/\/blogit.jamk.fi\/ibexperiences\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogit.jamk.fi\/ibexperiences\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogit.jamk.fi\/ibexperiences\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogit.jamk.fi\/ibexperiences\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}