At the beginning of the summer, we all asked ourselves how things would go on. The second year after the pandemic meant we had to think about walking distance, hand sanitizers, if face mask are necessary in outside areas or if reusable ones are really ok. <\/p>\n\n\n\n
However, for event organizer and business, this summer meant starting to reconnect with visitors and consumers. Whatever was needed, this summer won\u2019t be giving up so easily. <\/p>\n\n\n\n
In this context, the Fashion Unit<\/a>, defined as the \u201cunique pioneer of style and fashion in the new age\u201d, had the clear goal of holding the Moutip\u00e4iv\u00e4t event in Jyv\u00e4skyl\u00e4 for the 16th<\/sup> time with the general theme of \u201cYhdess\u00e4\u201d (together). <\/p>\n\n\n\n The new challenge in this post-pandemic times is to show resilience, to create a sense of community rather than competition among the different business in the area, and to create a new sense of teamwork spirit, working together to overcome the difficult times. In fact, the values that Johanna Soilu, the CEO of Fashion Unit, were so strong, that raised interest among JAMK tourism and business\u2019 members. Johanna believed that the event should happen no matter what, because cooperating together was important not only for the companies themselves, but also for the customers: \u201ccompanies involved got sales, new customers, visibility, and the possibility to network with other companies, and the event customers gained a lot of information, store and event offerings\u201d. At the same time, she emphasizes the importance for new companies that got the opportunity to present to customer and other businesses.<\/p>\n\n\n\n In the latest look in the field of service business, #MaRaSyd\u00e4n found the opportunity to contact and gain insight to one of the biggest department stores in Jyv\u00e4skyl\u00e4 and the new kidswear online store Miniatyyli. Although very different, both businesses saw the opportunity of growth in the Muotip\u00e4iv\u00e4t event held during the 27th and 28th of August. Such a prestigious event seemed attractive not only for businesses owners, but also to excited customers and customers-to-be, that wanted to hear from the fashion industry news and, perhaps, spend some money in new products as well. This excitement was shared because the pandemic affected many people’s purchasing behaviour, and therefore, also affected business. Muotip\u00e4iv\u00e4t was the perfect excuse to venture out of our homes and meet face to face with new and old business, and their offerings! <\/p>\n\n\n\n We had the chance to meet Eeva-Maria Tellervo Bailey, founder of Miniatyyli<\/a>, and Una Hirvilammi, director of Sokos Department Store in Jyv\u00e4skyl\u00e4<\/a>. <\/p>\n\n\n\n Eeva-Maria and Una have very different concerns, and their business may not be comparable, but both of them were eager to share their experiences during these times and participate in the Muotip\u00e4iv\u00e4t event, whether with incredible discounts or presenting their new kidswear brand in the runway set up in Kompassi.<\/p>\n\n\nMiniatyyli and Sokos <\/h2>\n\n\n\n