{"id":2881,"date":"2019-06-26T09:38:54","date_gmt":"2019-06-26T06:38:54","guid":{"rendered":"https:\/\/blogit.jamk.fi\/turbinaattori\/?p=2881"},"modified":"2024-02-09T15:34:59","modified_gmt":"2024-02-09T12:34:59","slug":"inspired-by-malmo-sweden-how-to-create-a-functioning-ecosystem-around-games","status":"publish","type":"post","link":"https:\/\/blogit.jamk.fi\/turbinaattori\/2019\/06\/26\/inspired-by-malmo-sweden-how-to-create-a-functioning-ecosystem-around-games\/","title":{"rendered":"Inspired by Malm\u00f6, Sweden &#8211; how to create a functioning ecosystem around games"},"content":{"rendered":"<p><strong>I participated in Nordic Game Conference 22-24 May 2019 in Malm\u00f6, Sweden. I met, greeted and mingled with games companies, industry associations, educational institutions and gaming communities throughout the Nordic region and around the globe. As an observation, Southern Sweden and more precisely province of <\/strong><strong>Sk\u00e5ne has created a functioning ecosystem around the games. There is a lot to learn and peer support available from our neighbour.<\/strong><\/p>\n<figure id=\"attachment_2884\" aria-describedby=\"caption-attachment-2884\" style=\"width: 225px\" class=\"wp-caption alignright\"><a href=\"https:\/\/blogit.jamk.fi\/turbinaattori\/files\/2019\/06\/HH-Nordic-Game-Conference-at-Slaghuset-pic-Hanna-Hauvala.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2884 size-medium\" src=\"https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/06\/HH-Nordic-Game-Conference-at-Slaghuset-pic-Hanna-Hauvala-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/06\/HH-Nordic-Game-Conference-at-Slaghuset-pic-Hanna-Hauvala-225x300.jpg 225w, https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/06\/HH-Nordic-Game-Conference-at-Slaghuset-pic-Hanna-Hauvala.jpg 631w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><figcaption id=\"caption-attachment-2884\" class=\"wp-caption-text\">Nordic Game Conference at Slaghuset, pic Hanna Hauvala<\/figcaption><\/figure>\n<p>According to <a href=\"https:\/\/www.investinskane.com\/games-industry-skane-world-leading-development-talent\" target=\"_blank\" rel=\"noopener noreferrer\">Invest in Sk\u00e5ne<\/a> statistics, in Southern Sweden there are over 50 game studios, many of which have gained international recognition and success like Massive, King, Tarsier Studios and Avalanche Studios (located in Malm\u00f6). The studios employ over 1500 talented game developers. Province of Sk\u00e5ne has also advanced research and educational support structure with The Game Assembly, Malm\u00f6 University and Hyper Island. Over 90% of the students get a job in the industry within six months of finishing their education. And in 2017 The Game Assembly was ranked the 2nd Best Game Education in the world by <a href=\"https:\/\/www.therookies.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Rookies<\/a>. There are also gaming investment consultants whom can help in development, recruitment and collaboration.<\/p>\n<h2>Malm\u00f6\u2019s success in tech is not Gladstone Gander\u2019s luck<\/h2>\n<p>Malm\u00f6 is one of the municipalities of Sk\u00e5ne. It has been one of the earliest and most industrialized towns of Scandinavia, but its industry struggled during the recession. Since that Malm\u00f6 has undergone a major transformation and realized the reality of structural change. Malm\u00f6 does not fight against change but has decided to develop new strategies to restore competitiveness. Much has been invested in education and internationalization as well as in leisure and innovation. This has attracted new biotech and IT companies which shows for example in <a href=\"https:\/\/www.computerweekly.com\/news\/252461403\/Malmo-Swedens-small-but-sturdy-tech-ecosystem\" target=\"_blank\" rel=\"noopener noreferrer\">ComputerWeekly.com<\/a> which publish globally the latest information technology news and jobs. \u201cMalmo-Sweden\u2019s small but sturdy tech system\u201d are some of the charms of Malm\u00f6 for IT industry:<\/p>\n<figure id=\"attachment_2883\" aria-describedby=\"caption-attachment-2883\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/blogit.jamk.fi\/turbinaattori\/files\/2019\/06\/HH-Game-studio\u2019s-chilling-corner-pic-Hanna-Hauvala.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2883 size-medium\" src=\"https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/06\/HH-Game-studio&rsquo;s-chilling-corner-pic-Hanna-Hauvala-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><figcaption id=\"caption-attachment-2883\" class=\"wp-caption-text\">A chilling corner at Game studio\u00a0 (pic Hanna Hauvala).<\/figcaption><\/figure>\n<ul>\n<li>A varied, diverse and vibrant startup community; subsequently generating a startup ecosystem that links the best of the Nordics with the rest of the world.<\/li>\n<li>Small, but strong tech ecosystem where everyone wants to play a role in the city\u2019s positive digital journey. People want to solve things.<\/li>\n<li>Malm\u00f6 has 340 000 inhabitants from 190 different nationalities. In the context of tech industry, the diversity shows in the number of hardware talents and best access to the world markets where the companies are targeting.<\/li>\n<li>Wide networks and professional business coaching. Sharing knowledge, resources and experience. Everything needed within walking distance and through word of mouth.<\/li>\n<li>Feel-good vibe, relaxed atmosphere and focus on work-life balance.<\/li>\n<\/ul>\n<p>In games, <a href=\"https:\/\/conf.nordicgame.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Malm\u00f6\u2019s Nordic Game<\/a> is the leading games conference in Europe. It has been arranged 16 times gathering over 2,000 games industry professionals in Malm\u00f6 annually from all over the world. There are also many internationally recognized companies and excellent game education. (<a href=\"https:\/\/www.youtube.com\/watch?v=-Z_7Vf3nuLs\" target=\"_blank\" rel=\"noopener noreferrer\">Southern Sweden Game Industry<\/a>).<\/p>\n<h2>Brand is made, image is built, reputation is earned<\/h2>\n<p><a href=\"https:\/\/www.jamk.fi\/fi\/Tutkimus-ja-kehitys\/projektit\/sustainable-digigame-ecosystem\/etusivu\/\" target=\"_blank\" rel=\"noopener noreferrer\">At Sustainable Digi &amp; Game Ecosystem -project<\/a> we are creating an ecosystem, which brings the gaming and digital actors in Central Finland together. An accelerator, where co-operation enriches the know-how of the actors, creates the conditions for entrepreneurship and new business operations. The goal is that there will be a Jyv\u00e4skyl\u00e4 Digi &amp; Game Center established by 2020. Another important goal is the branding of the Center.<\/p>\n<figure id=\"attachment_2885\" aria-describedby=\"caption-attachment-2885\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/blogit.jamk.fi\/turbinaattori\/files\/2019\/06\/Jyv\u00e4skyl\u00e4-Digi-Game-Center-brand-workshop-pic-Flowhouse-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2885 size-medium\" src=\"https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/06\/Jyv&auml;skyl&auml;-Digi-Game-Center-brand-workshop-pic-Flowhouse-2-300x136.png\" alt=\"People in workshop\" width=\"300\" height=\"136\" \/><\/a><figcaption id=\"caption-attachment-2885\" class=\"wp-caption-text\">Jyv\u00e4skyl\u00e4 Digi &amp; Game Center brand workshop, pic Flowhouse<\/figcaption><\/figure>\n<figure id=\"attachment_2882\" aria-describedby=\"caption-attachment-2882\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blogit.jamk.fi\/turbinaattori\/files\/2019\/06\/HH-Jyv\u00e4skyl\u00e4-Digi-Game-Center-brand-workshop-pic-Flowhouse.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2882 size-medium\" src=\"https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/06\/HH-Jyv&auml;skyl&auml;-Digi-Game-Center-brand-workshop-pic-Flowhouse-300x154.png\" alt=\"People in workshop\" width=\"300\" height=\"154\" \/><\/a><figcaption id=\"caption-attachment-2882\" class=\"wp-caption-text\">Jyv\u00e4skyl\u00e4 Digi &amp; Game Center brand workshop, pic Flowhouse<\/figcaption><\/figure>\n<p>In Malm\u00f6, I visited <a href=\"http:\/\/www.gamehabitat.se\/devhub\/\" target=\"_blank\" rel=\"noopener noreferrer\">Game Habitat DevHub<\/a>. It is a co-working space mainly for game developers and a similar place and operating model what we have in our minds for also Jyv\u00e4skyl\u00e4 Digi &amp; Game Center. The visit confirmed that in a functioning ecosystem a co-working space is vital. But in order to flourish and become attracting for a wider user base also <strong>brand, image and reputation<\/strong> are crucial. We need to be identified and attractive. And it is not just the physical features that create a brand but also the feelings that people have towards the place. Also, what will be our common truthful message and what is the thing, the good vibe so that Central Finland will magnetize talents and investments. Malm\u00f6&#8217;s success story shows that the operating environment and attraction factors are meaningful. So, what could be our &#8221;Malm\u00f6 appeal&#8221;?<\/p>\n<p>We have started our branding work by workshop with regional experts, entrepreneurs and organizations which have strong interest to promote and be a part of Jyv\u00e4skyl\u00e4 Digi &amp; Game Center. This work will continue after summer breaks. H\u00e5ll dig st\u00e4md!<\/p>\n<p><em>Hanna Hauvala<\/em><\/p>\n<figure id=\"attachment_2856\" aria-describedby=\"caption-attachment-2856\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"https:\/\/blogit.jamk.fi\/turbinaattori\/files\/2019\/05\/hanna-hauvanen.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2856 size-medium\" src=\"https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/05\/hanna-hauvanen-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/05\/hanna-hauvanen-200x300.jpg 200w, https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/05\/hanna-hauvanen.jpg 298w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-2856\" class=\"wp-caption-text\">Hanna Hauvala<\/figcaption><\/figure>\n<p><em>The writer M.Econ Hanna Hauvala currently works as Project Manager at JAMK University of Applied Sciences. She has managed, participated and planned regional research and development projects since 2012. She is a specialist in business, management, sustainability, games industry and quality based on her work experience and <\/em><em>education.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sources:<\/strong><br \/>\n<a href=\"https:\/\/www.investinskane.com\/games-industry-skane-world-leading-development-talent\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.investinskane.com\/games-industry-skane-world-leading-development-talent<\/a><br \/>\n<a href=\"https:\/\/www.therookies.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.therookies.co\/<\/a><br \/>\n10 Apr 2019 ComputerWeekly.com <a href=\"https:\/\/www.computerweekly.com\/news\/252461403\/Malmo-Swedens-small-but-sturdy-tech-ecosystem\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.computerweekly.com\/news\/252461403\/Malmo-Swedens-small-but-sturdy-tech-ecosystem<\/a><br \/>\n<a href=\"https:\/\/conf.nordicgame.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/conf.nordicgame.com\/<\/a><br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=-Z_7Vf3nuLs\" target=\"_blank\" rel=\"noopener noreferrer\">Southern Sweden Game Industry on Youtube<\/a><br \/>\n<a href=\"http:\/\/www.gamehabitat.se\/devhub\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.gamehabitat.se\/devhub<\/a><\/p>\n<p><a href=\"https:\/\/www.jamk.fi\/fi\/Tutkimus-ja-kehitys\/projektit\/sustainable-digigame-ecosystem\/etusivu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sustainable Digi &amp; Game Ecosystem project<\/a> is funded by Regional Council of Central Finland from European Regional Development Fund, BusinessJyv\u00e4skyl\u00e4 and Fingersoft. Lead partner is JAMK University of Applied Sciences, School of Business and co-partner is Expa Game Business Co-operative. Project duration is 1.12.2018 \u2013 31.12.2020.<\/p>\n<p><strong>More information:<\/strong><br \/>\n\u2013 Hanna Hauvala, Project Manager, JAMK, hanna.hauvala(at)jamk.fi, +358 40 576 9174 or<br \/>\n\u2013 Tuomas Roininen, Chairman of the Board, Expa, tuomas.roininen(at)expa.fi, +358 50 380 0991.<\/p>\n<p>Follow us:<a href=\"https:\/\/www.facebook.com\/digigamecenter\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/digigamecenter\/<\/a><br \/>\n#aluekehitysrahasto #keskisuomi #BusinessJyv\u00e4skyl\u00e4 #Fingersoft #JAMK #Expa #Digi&amp;GameCenter<\/p>\n<p><a href=\"https:\/\/blogit.jamk.fi\/turbinaattori\/files\/2019\/05\/HH-logot_riviss\u00e4_ENG.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2913 size-large\" src=\"https:\/\/blogit.jamk.fi\/turbinaattori\/wp-content\/uploads\/sites\/111\/2019\/05\/HH-logot_riviss&auml;_ENG-1024x137.png\" alt=\"rahoittajien logoja\" width=\"640\" height=\"86\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>I participated in Nordic Game Conference 22-24 May 2019 in Malm\u00f6, Sweden. I met, greeted and mingled with games companies, industry associations, educational institutions and gaming communities throughout the Nordic region and around the globe. As an observation, Southern Sweden and more precisely province of Sk\u00e5ne has created a functioning ecosystem around the games. There [&hellip;]<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1255,"featured_media":2882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,31829,100,11891],"tags":[54969,77,55,344,287,11900,29,15433,88182,105],"class_list":["post-2881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kansainvalisyys","category-pelillistaminen","category-projektityo","category-tuotteistaminen","tag-gamelab","tag-innovaatiot","tag-jamk","tag-jyvaskyla","tag-keski-suomi","tag-kilpailukyky","tag-opintomatka","tag-peliala","tag-tki-hankkeet","tag-yhteistyo"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inspired by Malm\u00f6, Sweden - how to create a functioning ecosystem around games - Turbinaattori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogit.jamk.fi\/turbinaattori\/2019\/06\/26\/inspired-by-malmo-sweden-how-to-create-a-functioning-ecosystem-around-games\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspired by Malm\u00f6, Sweden - how to create a functioning ecosystem around games - Turbinaattori\" \/>\n<meta property=\"og:description\" content=\"I participated in Nordic Game Conference 22-24 May 2019 in Malm\u00f6, Sweden. I met, greeted and mingled with games companies, industry associations, educational institutions and gaming communities throughout the Nordic region and around the globe. As an observation, Southern Sweden and more precisely province of Sk\u00e5ne has created a functioning ecosystem around the games. 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