ICT toolbox in the experience economy

The overall objective is to foster business development and value creation within the tourism industry in the Nordic countries by increasing the potential for exploitation of ICT tools. This will be achieved by pursuing three main goals:

1. Build up a strong Nordic cooperation between tourism industry clusters and tourism institutes/research.
2. Generate joint knowledge of ICT models and toolkits in use today.
3. Create improved commercial tools and concepts, including new concepts by adding a Nordic style approach and a strong focus on service design and increased customer value, with a special focus on ICT.

Project partners:

Novadis c/o Nordland Research Institute
Alexandra Institute
North Iceland Marketing Office
Icelandic Tourism Research Centre/University of Akureyri
JAMK University of Applied Sciences
JKL Innovation
Arena USUS
Agderforskning
Mimir AS

Yhteyshenkilö:

Projektipäällikkö
Juha Tuulaniemi
juha.tuulaniemi (a) jamk.fi