For the past two years I have worked, alongside with my studies, in a company called Suomen Digimarkkinointi Oy (SDM). SDM is an agency focused on digital marketing. Our services include Google Ads, Search Engine Optimization (SEO), social media marketing, websites, copywriting, email marketing and web analytics. I work as a SEO account manager in the company. My job is to plan and carry out SEO related tasks for our customers and control the projects with customers. Goals for SEO are increasing organic search visibility, gaining relevant traffic to website and converting that traffic to leads/sales.
I have customers from very different business areas, for example technology, plumbing, industrial, e-commerce and solar energy. My job starts with a planning phase, when I make a strategy for the project. After the strategy work, we start the continuous optimization project. Projects last from 6 months to many years. Gaining good results with SEO is a long-lasting process of technical work, copywriting and trying new things.
SDM takes good care of the employees. We hangout as friends every week, the company hosts after work activities monthly and different company parties many times in a year. In the past year we have had Christmas party, company annual gala and summer cruise on lake Päijänne.
I can truly recommend SDM as a workplace or for practical training. You can see more information of the company here.
Author: Juuso Lainas